So let’s plot a few futuristic scenarios: Twitte r may just start to provide pre- loaded content-’links’ users would be able to receive messages with a hot medialink to a file that is pre-loaded somewhere, and instantly stream it via any flash-enabled mobile device. ![]() Now, many telecoms and network operators around the world are starting to realize where their future is taking them: Content+ConT ext+Communications+Services+ Ads2.0. Services such as Last.FM, Pandora, Flickr and Twitter (and there are many others) already make heavy use the telco’s networks to ship and distribute data at an ever increasing pace and vol ume. Witne ss Google trying to package ‘free music’ into their Top100.cn search engine in China witness CBS’s Last.fm API’ing ‘free interactive, on- demand music’ into social networks. Imagine a Facebook Mobile Network, a Samsung Mobile Video Platform, and (of course) a Google eBook Reader? Clearly, those Web0.0 ‘dumb pipes & walled garden’ concepts are dead and gone - now it is all about what comes In a networked ecosystem that wants to serve and empower those pesky ‘always-on’ digital natives, telco s and o perators have no choice but to branch out into adjacent or even completely alien sectors - if they don’t, other players such as device & handset manufacturers, web portals, social networks and search engines will feel compelled to fill the gaps and push the pipe & network guys further and further down to the bottom of a digital ecosystem that has only just now begun to flourish (remember: only about 2% of the world is on broadband, today - there is a long way to go, yet). Voice traff ic will only be a small and probably diminishing slice of the pie here - similar to how CDs and digital music ‘unit sales’ will make up only a fraction of the future revenues of record labels. Increasingly, the future of T elecoms is more in the COM than the TELE in facilitating communications based on, ar ound and ‘lubricated’ with Content and Services. But take note of those keywords: PACKAGED and BUNDLED and Feels Like Free. ![]() Those expensive pipes, cables and wireless networks.
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